13 Key Elements your Landscaping Website Needs to Succeed


If you’re in the landscaping business, then you know that first impressions are everything. In today’s digital age, potential customers will often form their first impression of your business not from meeting you in person, but from the home page of your website.

That’s why it’s so important to make sure that your landscaping website is up to par. Not only should it be visually appealing, but it should also be user-friendly and informative. If you’re not sure where to start, don’t worry! In this blog post, we’ll go over 13 key elements that every high-converting landscaping website needs to succeed.

Here’s a recap of what makes a high-converting landscaping website:

  1. Have a clean and professional design. Take the time to work with a web designer and create a website design that reflects your landscaping company.
  2. Organize specific services on your website with service pages. Rather than have one long-running homepage talking about everything from landscape design to snow removal, feature relevant content on separate pages.
  3. Great web design needs high-quality images to shine. This is especially important when featuring portfolio pages and team images. Don’t skimp on the photo budget.
  4. Use video marketing to showcase your unique style and to make a big impact quickly. Great images can only showcase so much of your work – video marketing will take your website design to the next level.
  5. The best landscaping websites use white space to create a clean and visually appealing user experience. Don’t try to cram too much content onto a single webpage.
  6. Make your contact info easy to find. There is nothing worse than a customer finding your website and wanting to get in touch for them to hit a broken email link or contact form, or to not be able to find your phone number at all.
  7. Showcase customer testimonials and reviews. Your landscaping website should proudly showcase happy reviews from your clients. Consider adding these to your homepage, along with a dedicated testimonial page.
  8. Use call to actions throughout your website design to make it easy for customers to take the next step in hiring you for landscaping.
  9. Ensure your website is mobile-friendly. With more and more people browsing the internet on their mobile devices, it’s critical your landscaping website looks good and loads quickly on mobile.
  10. Landscaping websites need to use Google Analytics to track and analyze their data. How will you know if your website is high-converting if you’re not tracking key metrics?
  11. To optimize your website for search engines, remember to focus on content and use keywords throughout the site.
  12. On-page SEO is the process of optimizing web pages to rank higher and earn more relevant traffic from search engines.
  13. Make your landscaping website as speedy as possible to reduce the chances of visitors abandoning your site.

That’s why it’s so important to make sure that your landscaping website is up to par. Not only should it be visually appealing, but it should also be user-friendly and informative. If you’re not sure where to start, don’t worry! In this blog post, we’ll go over 13 key elements that every high-converting landscaping website needs to succeed.

#1. A Clean and Professional Design

Does this image scare you? It should.

When potential customers visit your website, you want them to have a positive experience from the very beginning. That starts with having a clean and professional design. Your website should be free of any clutter or distractions. The navigation should be easy to use, and the overall aesthetic should be pleasing to the eye. Most people will visit your website’s homepage first, so make sure it represents your landscaping company well. If you’re wondering what makes a terrible website design that’s sure to scare people away, you can see some examples here.

how not to design your landscaping website

#2. Organized Pages for your Landscaping Services

Most landscaping companies offer a variety of services. If you offer maintenance packages for lawn care, design and build projects, or snow removal, for example, create a service page for each service. Not only will this help your customers quickly navigate to the information they need, but it also helps search engines find helpful content on your website to feed into search results. If you plan to run ad campaigns to promote your landscaping services, you’ll have better results by directing website visitors to the exact information they want.

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#3. High-Quality Images

In the landscaping business, visuals are everything. After all, potential customers need to see examples of your work to get an idea of what you’re capable of. So make sure to include high-quality images on your website! Large images are especially effective at catching people’s attention and giving them a good sense of what your work looks like. Your image file sizes must be optimized for your website. If they are too small, they will look blurry and reflect poorly on your business. On the flip side, if they are too large, they might slow down the speed of your website, which can hurt your search engine optimization (SEO).

Landscaping websites need to showcase high quality

#4. The best landscaping websites use video marketing

If you want to stand out amongst other landscaping websites, use video marketing throughout your website design. An introduction video on your homepage can quickly showcase your work to potential clients, and allows you to easily share information about yourself and your team. Amazing landscaping websites use video to showcase the people that make up their company, and their work.

video marketing

#5. White Space

While it’s important to include plenty of images on your website, you also don’t want it to look too busy or cluttered. That’s where white space comes in. By incorporating white space into your design, you can break up larger chunks of text and make your website more visually appealing. Just be careful not to use too much white space, as that can make your site look unfinished or unprofessional. See more examples and learn about incorporating white space in your landscaping website design.

web designer

#6. Easy-to-Find Contact Information

One thing that potential customers will be looking for on your website is your contact information. Make sure it’s easy for them to find! Include your phone number and email address in a prominent location on every page of your site. You might also want to include a contact form so that people can get in touch with you without having to pick up the phone. Most landscaping websites include social media links, making it easy for potential clients to check out your work.

contact info

#7. Customer Testimonials and Reviews

Another great way to build trust with potential customers is by including testimonials and reviews from past clients on your website. If people can see that you have happy customers who are happy with your work, they’ll be more likely to reach out to you for their own landscaping needs. Just make sure that the testimonials are real and relevant (i.e., don’t pull reviews from random places online). The best landscaping websites feature good reviews throughout the website.


#8. Call-to-Actions (CTA)

A CTA is a phrase or sentence that encourages people to take a specific action on your website. For example, a CTA might tell visitors to “schedule a consultation” or “view our portfolio.” Your CTA should be short, sweet, and to the point. It should also be placed in a prominent location on your website so that people can’t miss it! Landscaping websites should include call-to-action buttons throughout the website. Make it easy for website visitors to contact you when they are ready. Learn how to write a great call to action.


#9. Mobile-Friendliness

According to a survey conducted in 2020 by superoffice.com: 55% of customers say that “A bad mobile experience makes me less likely to engage with a company.” It’s important to make sure that your landscaping website is mobile-friendly. In other words, it should look just as good (if not better) on a smartphone or tablet as it does on a desktop computer. These days, more people than ever are using their mobile devices to browse the internet, so you don’t want potential customers to be turned off by a clunky mobile experience.

These are the issues that website visitors face:


#10. Integrate Google Analytics

From the horse’s mouth, “Google Analytics is a web analytics service offered by Google that tracks and reports website traffic”. And at a higher level, “Google Analytics gives you the tools you need to better understand your customers.” For you to know if your landscaping website is a high converting one, you need to have analytics involved to track key metrics in your business. See how we use Google Analytics to power your landscaping marketing machine.

Google Analytics

#11. Optimize your website design for search engines with Search Engine Optimization (SEO)

As anyone who has tried to optimize their website for search engines knows, it is a complex and ever-changing task. However, some basic principles that can help to ensure that your site is designed in a way that is conducive to good SEO. One of the most important things to remember is that search engines place a heavy emphasis on content. As such, your site should be designed in a way that makes it easy for visitors to find the information they are looking for. This means avoiding clutter and ensuring that navigation is easy to understand. In addition, it is important to use relevant keywords throughout your site to help search engines identify what your site is about. By following these basic guidelines, you can help to ensure that your site is designed in a way that is optimized for SEO.


#12. Complete SEO on-page optimizations

On-page SEO optimization is the process of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. It involves improving the content, structure, and code of your web pages to make them more easily understood and indexed by search engine crawlers. In addition, on-page optimization also involves making sure that your website’s Title Tags, Meta Descriptions, and H1 tags are all optimized for your target keywords. by following these best practices, you can ensure that your website is as search engine friendly as possible, which will give you a better chance of earning higher rankings and more traffic.


#13. Make your landscaping website as speedy as possible

When it comes to website design, speed is essential. Studies have shown that 40% of users will abandon a site that takes more than 3 seconds to load, and that a 1-second delay can result in a 7% reduction in conversions. Given these statistics, it’s clear that website owners need to do everything they can to ensure their site is fast. There are several ways to improve site speed, including optimizing images, minifying code, and using a content delivery network. By taking these steps, website owners can help ensure that their site is fast enough to convert visitors into customers.


“Put as much effort into designing your website as you do your client’s landscape design.”

– Carly Giroux, Landscaper Marketing Content Marketing Manager

You’ve worked hard to be one of the best landscaping companies in your area – so make sure your website gets the same love and attention that your clients receive from you. Once you’ve applied these key elements to your website, frequently update your website and keep testing it to ensure everything is performing at its peak performance level.



Our Landscaper Marketing Team

We pride ourselves on providing our clients with a comprehensive suite of services that can help them achieve their goals. Whether you’re looking for someone to help you produce high-quality video and image content, rank you higher in search engines, curate a social media marketing strategy, or need assistance with paid search advertising, we have the experts who can help. Our team of landscaping content marketing experts can create digital marketing assets that will make you shine online. And, our backend advertising wizards know how to leverage these assets in the most efficient way possible. So, if you’re looking for a complete solution to help you achieve your objectives, look no further than Landscaper Marketing.

Landscaper Marketing Team


Start Growing Your Landscaping Company Now!

Reach out today for a no strings attached consultation with Chris, our very tall and friendly Director of Client Relationships, and learn how we help landscaping companies grow.

Learn how we helped a landscaping company grow to 1 million in revenue per month from online sources alone.

See how we helped a permeable hardscapes company become an online juggernaut.

Or check out how we helped a landscape company reach the coveted 10M a year mark.

We help grow Canadian landscaping companies that currently make 2M+ per year in revenues. Need some more proof?

Check out our Landscaper Marketing MachineBlogs, or reach out today for a free, no strings attached consultation to see if you qualify for our Canadian Landscaper Program. 

Whatever you do, don’t forget to leverage the power of Google My Business when developing your landscaping company’s online presence. With it, you can boost organic visibility and local search rankings with relative ease. So make sure to include this powerful tool in your overall digital marketing strategy. Good luck!