Our core skill set of Google search engine marketing (PPC, SEO), lead generation and ROI analytics does lend itself best where homeowners are actively googling for residential landscaping services.
They are more plentiful in number and actively searching on Google and can be convinced through your website content and online authority such as reviews and videos to reach out for a quote even if they don’t know you.
That doesn’t mean that a commercial maintenance landscaping company shouldn’t do PPC and SEO or focus on how they appear in Google and online.
It just means to calculate ROI we have to use LTV (life-time-value) metrics and when they find you on Google it is usually not as a cold lead, it is likely a search from someone who has heard of you or who has received a proposal or RFP from you, especially where property and strata managers are concerned.
We created a guide with more info on this subject: ‘How to Generate More Commercial Maintenance Business for Your Landscaping Company’