The Power of Instagram for B2B & B2C Business Development
Guest Speakers
Darcy Carino – Marketing Coordinator, ROMEX North America
Darcy specializes in product marketing and content creation for permeable paving and sustainable construction solutions. He is the driving force behind ROMEX’s Instagram account, which generated over 900 website inquiries in the last 12 months alone.
Richard Kirk – Canada Sales Manager, ROMEX North America
Rich brings leadership experience in the growth and expansion of ROMEX across North America. His focus on strategic partnerships, client education, and community-building has been pivotal in establishing ROMEX as a trusted brand among contractors and architects.
Details About Episode – The Power of Instagram for B2C & B2B Business Development: How ROMEX Took North America by Storm
ROMEX North America has taken their industry by storm — not just with their innovative products, but through strategic Instagram marketing that directly fuels their business growth.
In this session, we’ll dive into how ROMEX turned Instagram into their biggest driver of inquiries, built strong B2B relationships, and fostered a loyal brand community, all while staying true to their core values of quality and education.
You’ll learn the real strategies and tactics behind their success — no fluff, just what’s actually working in today’s B2C and B2B marketing landscape.
You’ll find out how Darcy and the ROMEX team generated videos that are getting millions of views leading to a consistent pipeline of leads for their products.
One of their reels on Instagram has over 22 million views.
Learning Objectives:
- How to generate leads for your business using Instagram both in the homeowner and B2B space
- How to grow B2B relationships through content
- How to enhance your branding and community engagement
- Learn actionable Instagram marketing strategies and tactics from ROMEX’s playbook
Bring your questions and curiosity for an action-packed hour! We will open up for discussion and Q&A to the audience at the end.
(And don’t worry — if you register, you’ll receive the full recording even if you can’t make it live.)
