{"id":75,"date":"2022-09-09T12:07:29","date_gmt":"2022-09-09T12:07:29","guid":{"rendered":"https:\/\/landscaper-marketing.ca\/earthscape-copy\/"},"modified":"2023-09-27T21:33:17","modified_gmt":"2023-09-27T21:33:17","slug":"romex","status":"publish","type":"page","link":"https:\/\/landscaper-marketing.ca\/romex\/","title":{"rendered":"Romex Permeable Hardscapes"},"content":{"rendered":"<!--themify_builder_content-->\n<div id=\"themify_builder_content-75\" data-postid=\"75\" class=\"themify_builder_content themify_builder_content-75 themify_builder tf_clear\">\n    \t\t\t\t<!-- module_row -->\n\t\t<div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_r4p5260 tb_first tf_w tf_clearfix\">\n\t\t<div class=\"builder_row_cover tf_abs\"><\/div>\t\t\t<div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n\t\t\t\t\t<div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_58u2010 first\">\n\t\t\t\t\t\t\t\t\t<div class=\"tb-column-inner tf_box tf_w\">\n\t\t\t\t<!-- module text -->\n<div  class=\"module module-text tb_marz030   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <h1 style=\"text-align: center;\">How we helped Romex Permeable Hardscapes become an online leader in North America<\/h1>    <\/div>\n<\/div>\n<!-- \/module text -->\t\t<div  data-lazy=\"1\" class=\"module_subrow themify_builder_sub_row tb_x1ks066 tf_w tf_clearfix\">\n\t\t\t\t\t<div class=\"subrow_inner gutter-none col_align_top tb_col_count_3 tf_box tf_w\">\n\t\t\t\t\t<div  data-lazy=\"1\" class=\"module_column sub_column col4-1 tb_7i3y001 first\">\n\t\t\t\t\t\t\t<\/div><!-- .module_column -->\n\t\t\t\t\t<div  data-lazy=\"1\" class=\"module_column sub_column col4-2 tb_oacx710\">\n\t\t\t\t\t\t\t\t\t<div class=\"tb-column-inner tf_box tf_w\">\n\t\t\t\t<!-- module video -->\n<div  class=\"module module-video tb_ndi8130 video-top  \" data-lazy=\"1\">\n    \t\t\t\t<div class=\"video-wrap-outer\">\n\t\t\t<div class=\"video-wrap tf_rel tf_overflow\">\n\t\t\t\t<noscript><iframe data-no-script src=\"https:\/\/www.youtube.com\/embed\/M18n8z9UEQc?pip=1&playsinline=1&autohide=1&border=0&wmode=opaque\" allow=\"accelerometer;encrypted-media;gyroscope;picture-in-picture;fullscreen\" class=\"tf_abs tf_w tf_h\"><\/iframe><\/noscript>\t\t\t<\/div>\n\t\t\t<!-- \/video-wrap -->\n\t\t<\/div>\n\t\t<!-- \/video-wrap-outer -->\n\t\t\t<\/div>\n<!-- module buttons -->\n<div  class=\"module module-buttons tb_xzjw177 buttons-horizontal solid  circle buttons-fullwidth\" data-lazy=\"1\">\n\t\t<div class=\"module-buttons-item tf_inline_b\">\n\t\t\t\t\t\t<a href=\"https:\/\/landscaper-marketing.ca\/book\/\" class=\"ui builder_button tb_default_color\" >\n\t\t\t\t\t\t\t\t<span class=\"tf_inline_b tf_vmiddle\">BOOK A FREE CONSULTATION NOW TO GET STARTED<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<!-- \/module buttons -->\n\t\t\t\t<\/div><!-- .tb-column-inner -->\n\t\t\t\t\t\t<\/div><!-- .module_column -->\n\t\t\t\t\t<div  data-lazy=\"1\" class=\"module_column sub_column col4-1 tb_lyij107 last\">\n\t\t\t\t\t\t\t<\/div><!-- .module_column -->\n\t\t\t\t\t\t<\/div><!-- .subrow_inner -->\n\t\t<\/div><!-- .themify_builder_sub_row -->\n\t\t\t\t\t\t\t\t<\/div><!-- .tb-column-inner -->\n\t\t\t\t\t\t<\/div><!-- .module_column -->\n\t\t\t\t\t\t<\/div><!-- .row_inner -->\n\t\t<\/div><!-- .module_row -->\n\t\t\t\t\t\t\t\t<!-- module_row -->\n\t\t<div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_d3q4667 tf_w tf_clearfix\">\n\t\t\t\t\t<div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n\t\t\t\t\t<div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_j2pq011 first\">\n\t\t\t\t\t\t\t\t\t<div class=\"tb-column-inner tf_box tf_w\">\n\t\t\t\t<!-- module text -->\n<div  class=\"module module-text tb_ltvx000   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <h2 style=\"text-align: center;\">Standout Results<\/h2>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_6y5o307   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <h5 style=\"text-align: center;\">From working with Romex Canada since 2018 and building their new website<\/h5>    <\/div>\n<\/div>\n<!-- \/module text -->\t\t<div  data-lazy=\"1\" class=\"module_subrow themify_builder_sub_row tb_pbh6300 tf_w tf_clearfix\">\n\t\t\t\t\t<div class=\"subrow_inner col_align_top tb_col_count_3 tf_box tf_w\">\n\t\t\t\t\t<div  data-lazy=\"1\" class=\"module_column sub_column col3-1 tb_uaip505 first\">\n\t\t\t\t\t\t\t\t\t<div class=\"tb-column-inner tf_box tf_w\">\n\t\t\t\t<!-- module counter -->\n<div  class=\"module module-counter tb_cbom711 size-medium  tf_textc \" data-lazy=\"1\">\n        \t\t<div class=\"number\">\n\t\t\t<span class=\"bc-timer\"\n\t\t\t\t\t\tdata-to=\"4826\"\n\t\t\t\t\t\tdata-suffix=\"\"\n\t\t\t\t\t\tdata-prefix=\"\"\n\t\t\t\t\t\tdata-decimals=\"0\"\n\t\t\t\t\t\tdata-grouping=\",\"\n\t\t\t\t\t\t\t\t\t\t><\/span>\n\t\t<\/div>\n\n\t\n    <div class=\"counter-text\">Total number of website conversions <I>(calls, forms, find a store, downloads)<\/I><\/div>\n\n    <\/div>\n<!-- \/module counter -->\n\t\t\t\t<\/div><!-- .tb-column-inner -->\n\t\t\t\t\t\t<\/div><!-- .module_column -->\n\t\t\t\t\t<div  data-lazy=\"1\" class=\"module_column sub_column col3-1 tb_fo0z000\">\n\t\t\t\t\t\t\t\t\t<div class=\"tb-column-inner tf_box tf_w\">\n\t\t\t\t<!-- module counter -->\n<div  class=\"module module-counter tb_ma0y710 size-medium  tf_textc \" data-lazy=\"1\">\n        \t\t<div class=\"number\">\n\t\t\t<span class=\"bc-timer\"\n\t\t\t\t\t\tdata-to=\"786\"\n\t\t\t\t\t\tdata-suffix=\"%\"\n\t\t\t\t\t\tdata-prefix=\"\u2191\"\n\t\t\t\t\t\tdata-decimals=\"0\"\n\t\t\t\t\t\tdata-grouping=\",\"\n\t\t\t\t\t\t\t\t\t\t><\/span>\n\t\t<\/div>\n\n\t\n    <div class=\"counter-text\">Increase in website conversions in 2022 compared with year before<\/div>\n\n    <\/div>\n<!-- \/module counter -->\n\t\t\t\t<\/div><!-- .tb-column-inner -->\n\t\t\t\t\t\t<\/div><!-- .module_column -->\n\t\t\t\t\t<div  data-lazy=\"1\" class=\"module_column sub_column col3-1 tb_5031701 last\">\n\t\t\t\t\t\t\t\t\t<div class=\"tb-column-inner tf_box tf_w\">\n\t\t\t\t<!-- module counter -->\n<div  class=\"module module-counter tb_y9ta492 size-medium  tf_textc \" data-lazy=\"1\">\n        \t\t<div class=\"number\">\n\t\t\t<span class=\"bc-timer\"\n\t\t\t\t\t\tdata-to=\"15\"\n\t\t\t\t\t\tdata-suffix=\"\"\n\t\t\t\t\t\tdata-prefix=\"$\"\n\t\t\t\t\t\tdata-decimals=\"0\"\n\t\t\t\t\t\tdata-grouping=\",\"\n\t\t\t\t\t\t\t\t\t\t><\/span>\n\t\t<\/div>\n\n\t\n    <div class=\"counter-text\">Average cost-per-call from Google Ads Retargeting <I>(beats industry average)<\/I><\/div>\n\n    <\/div>\n<!-- \/module counter -->\n\t\t\t\t<\/div><!-- .tb-column-inner -->\n\t\t\t\t\t\t<\/div><!-- .module_column -->\n\t\t\t\t\t\t<\/div><!-- .subrow_inner -->\n\t\t<\/div><!-- .themify_builder_sub_row -->\n\t\t\t\t\t\t<div  data-lazy=\"1\" class=\"module_subrow themify_builder_sub_row tb_7rgs033 tf_w tf_clearfix\">\n\t\t\t\t\t<div class=\"subrow_inner col_align_top tb_col_count_3 tf_box tf_w\">\n\t\t\t\t\t<div  data-lazy=\"1\" class=\"module_column sub_column col3-1 tb_0iqt001 first\">\n\t\t\t\t\t\t\t\t\t<div class=\"tb-column-inner tf_box tf_w\">\n\t\t\t\t<!-- module counter -->\n<div  class=\"module module-counter tb_n7zl309 size-medium  tf_textc \" data-lazy=\"1\">\n        \t\t<div class=\"number\">\n\t\t\t<span class=\"bc-timer\"\n\t\t\t\t\t\tdata-to=\"5869\"\n\t\t\t\t\t\tdata-suffix=\"\"\n\t\t\t\t\t\tdata-prefix=\"\"\n\t\t\t\t\t\tdata-decimals=\"0\"\n\t\t\t\t\t\tdata-grouping=\",\"\n\t\t\t\t\t\t\t\t\t\t><\/span>\n\t\t<\/div>\n\n\t\n    <div class=\"counter-text\">Number of monthly new website users (it was under 500 in 2018)<\/div>\n\n    <\/div>\n<!-- \/module counter -->\n\t\t\t\t<\/div><!-- .tb-column-inner -->\n\t\t\t\t\t\t<\/div><!-- .module_column -->\n\t\t\t\t\t<div  data-lazy=\"1\" class=\"module_column sub_column col3-1 tb_swm2300\">\n\t\t\t\t\t\t\t\t\t<div class=\"tb-column-inner tf_box tf_w\">\n\t\t\t\t<!-- module counter -->\n<div  class=\"module module-counter tb_70jk293 size-medium  tf_textc \" data-lazy=\"1\">\n        \t\t<div class=\"number\">\n\t\t\t<span class=\"bc-timer\"\n\t\t\t\t\t\tdata-to=\"1349\"\n\t\t\t\t\t\tdata-suffix=\"%\"\n\t\t\t\t\t\tdata-prefix=\"+\"\n\t\t\t\t\t\tdata-decimals=\"0\"\n\t\t\t\t\t\tdata-grouping=\",\"\n\t\t\t\t\t\t\t\t\t\t><\/span>\n\t\t<\/div>\n\n\t\n    <div class=\"counter-text\">Increase in website traffic  from all devices since 2018<\/div>\n\n    <\/div>\n<!-- \/module counter -->\n\t\t\t\t<\/div><!-- .tb-column-inner -->\n\t\t\t\t\t\t<\/div><!-- .module_column -->\n\t\t\t\t\t<div  data-lazy=\"1\" class=\"module_column sub_column col3-1 tb_oesy022 last\">\n\t\t\t\t\t\t\t\t\t<div class=\"tb-column-inner tf_box tf_w\">\n\t\t\t\t<!-- module counter -->\n<div  class=\"module module-counter tb_f73b43 size-medium  tf_textc \" data-lazy=\"1\">\n        \t\t<div class=\"number\">\n\t\t\t<span class=\"bc-timer\"\n\t\t\t\t\t\tdata-to=\"22\"\n\t\t\t\t\t\tdata-suffix=\"\"\n\t\t\t\t\t\tdata-prefix=\"\"\n\t\t\t\t\t\tdata-decimals=\"0\"\n\t\t\t\t\t\tdata-grouping=\",\"\n\t\t\t\t\t\t\t\t\t\t><\/span>\n\t\t<\/div>\n\n\t\n    <div class=\"counter-text\"><I>Industry keywords on the top page of Google Canada nationwide<\/I><\/div>\n\n    <\/div>\n<!-- \/module counter -->\n\t\t\t\t<\/div><!-- .tb-column-inner -->\n\t\t\t\t\t\t<\/div><!-- .module_column -->\n\t\t\t\t\t\t<\/div><!-- .subrow_inner -->\n\t\t<\/div><!-- .themify_builder_sub_row -->\n\t\t\t\t\t\t\t\t<\/div><!-- .tb-column-inner -->\n\t\t\t\t\t\t<\/div><!-- .module_column -->\n\t\t\t\t\t\t<\/div><!-- .row_inner -->\n\t\t<\/div><!-- .module_row -->\n\t\t\t\t\t\t\t\t<!-- module_row -->\n\t\t<div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_qrkw376 tf_w tf_clearfix\">\n\t\t\t\t\t<div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n\t\t\t\t\t<div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_76as377 first\">\n\t\t\t\t\t\t\t\t\t<div class=\"tb-column-inner tf_box tf_w\">\n\t\t\t\t\t\t<div  data-lazy=\"1\" class=\"module_subrow themify_builder_sub_row tb_x4bm377 tf_w tf_clearfix\">\n\t\t\t\t\t<div class=\"subrow_inner gutter-none col_align_top tb_col_count_1 tf_box tf_w\">\n\t\t\t\t\t<div  data-lazy=\"1\" class=\"module_column sub_column col-full tb_amz0378 first\">\n\t\t\t\t\t\t\t\t\t<div class=\"tb-column-inner tf_box tf_w\">\n\t\t\t\t<!-- module text -->\n<div  class=\"module module-text tb_erli378   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <h2 style=\"text-align: center;\">How Does Your landscaping Company Website Rank?<\/h2>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module plain text -->\n<div  class=\"module module-plain-text tb_zdif43 \" data-lazy=\"1\">\n        <div class=\"tb_text_wrap\">\n\t<iframe src=\"https:\/\/links.szl.app\/widget\/form\/LhVLjqkRCZZY9I3SxG3P\" style=\"border:none;width:100%;\" scrolling=\"no\" id=\"LhVLjqkRCZZY9I3SxG3P\"><\/iframe>\n<script src=\"https:\/\/links.szl.app\/js\/form_embed.js\"><\/script>     <\/div>\n<\/div>\n<!-- \/module plain text --><!-- module text -->\n<div  class=\"module module-text tb_id5y378   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <p>Analyze your website\u2019s SEO performance for FREE<\/p>    <\/div>\n<\/div>\n<!-- \/module text -->\t\t\t\t<\/div><!-- .tb-column-inner -->\n\t\t\t\t\t\t<\/div><!-- .module_column -->\n\t\t\t\t\t\t<\/div><!-- .subrow_inner -->\n\t\t<\/div><!-- .themify_builder_sub_row -->\n\t\t\t\t\t\t\t\t<\/div><!-- .tb-column-inner -->\n\t\t\t\t\t\t<\/div><!-- .module_column -->\n\t\t\t\t\t\t<\/div><!-- .row_inner -->\n\t\t<\/div><!-- .module_row -->\n\t\t\t\t\t\t\t\t<!-- module_row -->\n\t\t<div  data-css_id=\"15c5519\" data-lazy=\"1\" class=\"module_row themify_builder_row fullwidth tb_15c5519 tf_w tf_clearfix\">\n\t\t\t\t\t<div class=\"row_inner gutter-none col_align_top tb_col_count_3 tf_box tf_rel\">\n\t\t\t\t\t<div  data-lazy=\"1\" class=\"module_column tb-column col4-1 tb_5mmc301 first\">\n\t\t\t\t\t\t\t<\/div><!-- .module_column -->\n\t\t\t\t\t<div  data-lazy=\"1\" class=\"module_column tb-column col4-2 tb_tpbs136\">\n\t\t\t\t\t\t\t\t\t<div class=\"tb-column-inner tf_box tf_w\">\n\t\t\t\t<!-- module text -->\n<div  class=\"module module-text tb_t4cv313   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <h2 style=\"text-align: center;\">The Big Interview<\/h2>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_5y8h070   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <p>Between Richard Kirk, Digital Marketing Manager, at Romex Canada and Andrew Jackson, CEO, at North Shore Digital.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_p7ov307   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <p><b>Please introduce yourself<\/b><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019m Richard Kirk, I\u2019m the digital marketing manager for Romex Canada. We are the world leader and supplier of permeable hardscape materials. We do anything from permeable paver bedding, to permeable jointing, to all sorts of aggregate binding technologies as well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Going for over 30 years, we\u2019re in 27 countries across the world and we\u2019ve been in Canada for the last five years. We have a base in Vancouver. We have a base over in Ontario as well, and we now have a representation down in the United States as well.<\/span><\/p>\n<p><b><br \/>How did you find North Shore Digital?<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A really simple connection made down at a local brewery after a few pints, on a Friday night. It was my older brother who started the business here in Canada that used to frequent the local watering hole with yourself. And after a few pints, I think you guys got chatting and never realized what you actually did for work. And obviously with the business just starting and needing some help in the digital space to initially create a website and get something going, which was a very simple task in the first place.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s obviously grown and developed over the last four and a half years but initially it was just a local connection. It was essentially local people helping each other out to start and grow their own businesses.<\/span><\/p>\n<p><b><br \/>Why did you start working with an agency?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">We didn\u2019t have the expertise in-house nor the time to take all those things on along with the usual challenges of getting a business up and running and off the ground.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, initially it was to get help with the things that we weren\u2019t experts in and to do our website really well and get help with launching our social media platforms. We then started to look into all the different avenues and ways that all the different parts of digital marketing kind of interlink and affect each other.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Over the last 12 months as we\u2019ve been on the online growth plan, we\u2019ve really developed some areas like our Google SEO, YouTube ads and putting some money behind Google Ads. We\u2019re seeing how that affects and generates more traffic to our website, which has in turn led to more inquiries and more calls for our sales team, which has been awesome.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s really just been piece by piece working with you guys on a monthly basis, which has been awesome to keep adding things and always reviewing what works and and keep the momentum that we\u2019ve seen over the last four or five years, to keep it growing.<\/span><\/p>\n<p><b><br \/>How\u2019s business going?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Our goal year-on-year is about 10% growth, and we\u2019ve been there, or thereabouts. Everybody got a big impact from COVID and we had to switch our strategy quite significantly to a bigger focus on homeowner, DIY and landscape contractors, which then fed into our marketing and our website and how we were going after those people.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s definitely been steady growth throughout the last three or four years. It\u2019s not quite been in the areas that we were anticipating, but the growth has been there.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a whole, we\u2019ve managed to piece by piece, build things up at a fairly steady rate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One way we\u2019ve done that is to expand our reach and our geographic locations. We obviously started up in the west coast of Canada here in Vancouver and right before COVID we opened up with two guys on the ground in Ontario. Our digital marketing had to match and start supporting the guys out in Ontario to try and drive, interest and engagement and traffic and leads out there.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Within the last 12 months we\u2019ve also taken the United States under our wing at the headquarters here in Vancouver.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our marketing has expanded and shifted to to play to some of those guys as well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Revenues have still increased but so to have our geographic locations and the parts of North America that we\u2019re putting our time and focus into as well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s really been a shifting model over the past few years, which has been interesting.<\/span><\/p>\n<p><b><br \/>How have we helped Romex?<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How long have you got?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are so many different ways.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are so many nuances in the digital marketing world from the website to Google, to having an assessment of our social media platforms from Carly to entering into new things like YouTube ads and revisiting Google ads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">North Shore Digital have helped us with anything and everything within the digital marketing space that we\u2019ve discussed or brought to your attention.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, we take the recommendations that we get back from you on a monthly basis, and then put them into action.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ve seen, especially with going on the growth plan, the power of putting those recommendations into practice and then seeing the results come back through the analytics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ve touched on so many things; email marketing\u2019s another one I\u2019ve talked to Kaan about.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s so much that we can do on our side even though marketing-wise, we\u2019re still a one man band.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If we had, more people to help out with some of this stuff, then I\u2019d be very confident that, there\u2019s nothing from your side that you don\u2019t have a good handle on that we couldn\u2019t get really solid advice and recommendations on. Whether that\u2019s to do something or maybe it\u2019s to not do something for whatever reason. I think that\u2019s equally important.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I think everything that we\u2019ve tried and put into practice and even put money behind in terms of advertising has always had really, really good returns for us.<br \/><\/span><\/p>\n<p><b><br \/>What role does your website play?<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our website\u2019s main function is to be educational.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We don\u2019t have eCommerce, we don\u2019t try and sell through the website, but we do try and give people a certain level of information to help them understand what is potentially the right product or solution for them, whether they\u2019re a homeowner, a contractor or a landscape architect because all those groups are typically looking for something a bit different.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of the key metrics that we find important and we track are our users.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019re currently seeing on a monthly basis between 4,000 and 5,000 users and new users per month, which is great.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I think only two and a half years ago, our users were anywhere between 500 and a thousand per month.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the last two years and specifically in the last 12 months, we\u2019re four to five times the users per month, what we were previously seeing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our sessions have gone right up, we\u2019re often in excess of 20,000 sessions in page views per month as well, which again, they were in that 3,000 to 5,000 range previously.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the last one to two years we\u2019ve seen growth between three and five times.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One thing that we started to pay attention to was where people were actually going on the site, tracking downloads so it gives us feedback on documentation, e.g. which is the most popular. This gives us insights into the type of consumers or users that are visiting our site because there are DIY products or there are technical specs for landscape architects.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our connection through the dealer network that we\u2019ve got now is also front and centre in the website. We not only have our dealers visible and present on the site, but we track how many people are clicking on our <\/span><i><span style=\"font-weight: 400;\">\u2018find the store\u2019<\/span><\/i><span style=\"font-weight: 400;\"> button, where people go and they find the location that\u2019s closest to them, where they can buy Romex products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We see analytics on a monthly basis and the amount of calls that we\u2019ve received has increased a lot. This has been great to see.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Over the time I\u2019ve been involved the last of two and a half years it\u2019s grown, as much as, five times and that\u2019s across the board.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On a personal level I had a little bit of marketing experience prior to joining Romex, but not a ton so learning on the job with this one, for sure.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On my side of things, there\u2019s been huge personal growth with working with you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I don\u2019t have an internal marketing team here with specialists that I can, bounce ideas off.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I say to Ashley (the COO of Romex) that often I treat you guys as my team because you\u2019re the ones that I work with all the time on this stuff.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Between yourself, Ira and Kaan you are specialists in what you do: to learn your strategies and tactics and techniques for online growth is priceless.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brand awareness has been huge for me as well. I think that real world on the job experience is, often as good as if not better than taking some, formal education, which I\u2019ve done on the side as well, and found that, useful.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ve pushed me to keep expanding and get formal education on digital, as well as learning on the job.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The reports have helped me relay messages internally to our leadership and sales teams.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The report takes what could be really complicated and makes it really easy for us to see internally. When I have to present on certain things I can show our team where the money\u2019s being spent, why it\u2019s been spent and the results are easy for us to see as well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s helped us all understand the digital world quite a bit more than any of us did before.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You don\u2019t have to have super specialized knowledge to read the information and understand it.<\/span><\/p>\n<p><b><br \/>What advice would you give?<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Go on the growth plan early.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We noticed a huge difference in what happened when we went on the growth plan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You pay extra for it but since we\u2019ve gone on the growth plan, we get much more value for our time and money because of the work that you do in the background.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It also validates the work \u2013 there\u2019s not that much point in me doing a ton of work and creating new material and making all these updates on my end if nobody\u2019s seeing it on the other end.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What the growth plan does or has done a fantastic job of is pushing us out into places that we weren\u2019t as visible before, increasing our rankings on the Google pages, making keywords rank higher for people searching for some of our products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And our engagement and traffic through the website has increased exponentially just from being on that growth plan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I would say anybody that\u2019s serious about their digital presence and gaining new business through their website, I would commit to the growth plan and essentially get the most out of the services that you pay for.<\/span><\/p>    <\/div>\n<\/div>\n<!-- \/module text -->\t\t\t\t<\/div><!-- .tb-column-inner -->\n\t\t\t\t\t\t<\/div><!-- .module_column -->\n\t\t\t\t\t<div  data-lazy=\"1\" class=\"module_column tb-column col4-1 tb_105s197 last\">\n\t\t\t\t\t\t\t<\/div><!-- .module_column -->\n\t\t\t\t\t\t<\/div><!-- .row_inner -->\n\t\t<\/div><!-- .module_row -->\n\t\t\t\t\t\t\t\t<!-- module_row -->\n\t\t<div  data-css_id=\"pnnq579\" data-lazy=\"1\" class=\"module_row themify_builder_row fullwidth tb_pnnq579 tf_w tf_clearfix\">\n\t\t\t\t\t<div class=\"row_inner gutter-none col_align_top tb_col_count_3 tf_box tf_rel\">\n\t\t\t\t\t<div  data-lazy=\"1\" class=\"module_column tb-column col4-1 tb_y21l580 first\">\n\t\t\t\t\t\t\t<\/div><!-- .module_column -->\n\t\t\t\t\t<div  data-lazy=\"1\" class=\"module_column tb-column col4-2 tb_93kl580\">\n\t\t\t\t\t\t\t\t\t<div class=\"tb-column-inner tf_box tf_w\">\n\t\t\t\t<!-- module text -->\n<div  class=\"module module-text tb_zku2580   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <p style=\"text-align: center;\">&#8220;North Shore Digital have elevated our company&#8217;s online presence enormously since we hired them, through not only SEO but a modern website design and layout. Their constant support and timely service is something I would recommend to any business or website owner.&#8221;<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module image -->\n<div  class=\"module module-image tb_74jn295 bordered circle  image-center tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n\t\t    <img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/landscaper-marketing.ca\/wp-content\/uploads\/2022\/09\/Tom.jpeg\" class=\"wp-post-image wp-image-41\" title=\"Tom Kirk\" alt=\"Founder of Romex Canada\" srcset=\"https:\/\/landscaper-marketing.ca\/wp-content\/uploads\/2022\/09\/Tom.jpeg 200w, https:\/\/landscaper-marketing.ca\/wp-content\/uploads\/2022\/09\/Tom-150x150.jpeg 150w, https:\/\/landscaper-marketing.ca\/wp-content\/uploads\/2022\/09\/Tom-100x100.jpeg 100w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\n\t\t<\/div>\n\t<!-- \/image-wrap -->\n    \n    \t<div class=\"image-content\">\n\t    \t\t\t<h5 class=\"image-title\">\n\t\t\t\t\t\t\t\t\tTom Kirk\t\t\t\t\t\t\t<\/h5>\n\t    \n\t    \t\t<div class=\"image-caption tb_text_wrap\">\n\t\t    Founder of Romex Canada\t    <\/div>\n\t    <!-- \/image-caption -->\n\t    \t<\/div>\n\t<!-- \/image-content -->\n    \t<\/div>\n<!-- \/module image -->\t\t\t\t<\/div><!-- .tb-column-inner -->\n\t\t\t\t\t\t<\/div><!-- .module_column -->\n\t\t\t\t\t<div  data-lazy=\"1\" class=\"module_column tb-column col4-1 tb_yc7s580 last\">\n\t\t\t\t\t\t\t<\/div><!-- .module_column -->\n\t\t\t\t\t\t<\/div><!-- .row_inner -->\n\t\t<\/div><!-- .module_row -->\n\t\t\t\t<\/div>\n<!--\/themify_builder_content-->","protected":false},"excerpt":{"rendered":"<p>How we helped Romex Permeable Hardscapes become an online leader in North America<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is 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style=\"text-align: center;\">Standout Results<\/h2>\n<h5 style=\"text-align: center;\">From working with Romex Canada since 2018 and building their new website<\/h5>\nTotal number of website conversions <I>(calls, forms, find a store, downloads)<\/I>\nIncrease in website conversions in 2022 compared with year before\nAverage cost-per-call from Google Ads Retargeting <I>(beats industry average)<\/I>\nNumber of monthly new website users (it was under 500 in 2018)\nIncrease in website traffic from all devices since 2018\n<I>Industry keywords on the top page of Google Canada nationwide<\/I>\n<h2 style=\"text-align: center;\">How Does Your landscaping Company Website Rank?<\/h2>\n<iframe src=\"https:\/\/links.szl.app\/widget\/form\/LhVLjqkRCZZY9I3SxG3P\" style=\"border:none;width:100%;\" scrolling=\"no\" id=\"LhVLjqkRCZZY9I3SxG3P\"><\/iframe>\n<p>Analyze your website\u2019s SEO performance for FREE<\/p>\n<h2 style=\"text-align: center;\">The Big Interview<\/h2>\n<p>Between Richard Kirk, Digital Marketing Manager, at Romex Canada and Andrew Jackson, CEO, at North Shore Digital.<\/p>\n<p><b>Please introduce yourself<\/b><\/p> <p>I\u2019m Richard Kirk, I\u2019m the digital marketing manager for Romex Canada. We are the world leader and supplier of permeable hardscape materials. We do anything from permeable paver bedding, to permeable jointing, to all sorts of aggregate binding technologies as well.<\/p> <p>Going for over 30 years, we\u2019re in 27 countries across the world and we\u2019ve been in Canada for the last five years. We have a base in Vancouver. We have a base over in Ontario as well, and we now have a representation down in the United States as well.<\/p> <p><b><br \/>How did you find North Shore Digital?<\/b>\u00a0<\/p> <p>A really simple connection made down at a local brewery after a few pints, on a Friday night. It was my older brother who started the business here in Canada that used to frequent the local watering hole with yourself. And after a few pints, I think you guys got chatting and never realized what you actually did for work. And obviously with the business just starting and needing some help in the digital space to initially create a website and get something going, which was a very simple task in the first place.<\/p> <p>That\u2019s obviously grown and developed over the last four and a half years but initially it was just a local connection. It was essentially local people helping each other out to start and grow their own businesses.<\/p> <p><b><br \/>Why did you start working with an agency?<\/b><\/p> <p>We didn\u2019t have the expertise in-house nor the time to take all those things on along with the usual challenges of getting a business up and running and off the ground.<\/p> <p>So, initially it was to get help with the things that we weren\u2019t experts in and to do our website really well and get help with launching our social media platforms. We then started to look into all the different avenues and ways that all the different parts of digital marketing kind of interlink and affect each other.<\/p> <p>Over the last 12 months as we\u2019ve been on the online growth plan, we\u2019ve really developed some areas like our Google SEO, YouTube ads and putting some money behind Google Ads. We\u2019re seeing how that affects and generates more traffic to our website, which has in turn led to more inquiries and more calls for our sales team, which has been awesome.<\/p> <p>It\u2019s really just been piece by piece working with you guys on a monthly basis, which has been awesome to keep adding things and always reviewing what works and and keep the momentum that we\u2019ve seen over the last four or five years, to keep it growing.<\/p> <p><b><br \/>How\u2019s business going?<\/b><\/p> <p>Our goal year-on-year is about 10% growth, and we\u2019ve been there, or thereabouts. Everybody got a big impact from COVID and we had to switch our strategy quite significantly to a bigger focus on homeowner, DIY and landscape contractors, which then fed into our marketing and our website and how we were going after those people.<\/p> <p>There\u2019s definitely been steady growth throughout the last three or four years. It\u2019s not quite been in the areas that we were anticipating, but the growth has been there.<\/p> <p>As a whole, we\u2019ve managed to piece by piece, build things up at a fairly steady rate.<\/p> <p>One way we\u2019ve done that is to expand our reach and our geographic locations. We obviously started up in the west coast of Canada here in Vancouver and right before COVID we opened up with two guys on the ground in Ontario. Our digital marketing had to match and start supporting the guys out in Ontario to try and drive, interest and engagement and traffic and leads out there.<\/p> <p>Within the last 12 months we\u2019ve also taken the United States under our wing at the headquarters here in Vancouver.<\/p> <p>Our marketing has expanded and shifted to to play to some of those guys as well.<\/p> <p>Revenues have still increased but so to have our geographic locations and the parts of North America that we\u2019re putting our time and focus into as well.<\/p> <p>It\u2019s really been a shifting model over the past few years, which has been interesting.<\/p> <p><b><br \/>How have we helped Romex?<\/b>\u00a0<\/p> <p>How long have you got?<\/p> <p>There are so many different ways.<\/p> <p>There are so many nuances in the digital marketing world from the website to Google, to having an assessment of our social media platforms from Carly to entering into new things like YouTube ads and revisiting Google ads.<\/p> <p>North Shore Digital have helped us with anything and everything within the digital marketing space that we\u2019ve discussed or brought to your attention.<\/p> <p>Also, we take the recommendations that we get back from you on a monthly basis, and then put them into action.<\/p> <p>We\u2019ve seen, especially with going on the growth plan, the power of putting those recommendations into practice and then seeing the results come back through the analytics.<\/p> <p>We\u2019ve touched on so many things; email marketing\u2019s another one I\u2019ve talked to Kaan about.<\/p> <p>There\u2019s so much that we can do on our side even though marketing-wise, we\u2019re still a one man band.<\/p> <p>If we had, more people to help out with some of this stuff, then I\u2019d be very confident that, there\u2019s nothing from your side that you don\u2019t have a good handle on that we couldn\u2019t get really solid advice and recommendations on. Whether that\u2019s to do something or maybe it\u2019s to not do something for whatever reason. I think that\u2019s equally important.<\/p> <p>I think everything that we\u2019ve tried and put into practice and even put money behind in terms of advertising has always had really, really good returns for us.<br \/><\/p> <p><b><br \/>What role does your website play?<\/b>\u00a0<\/p> <p>Our website\u2019s main function is to be educational.<\/p> <p>We don\u2019t have eCommerce, we don\u2019t try and sell through the website, but we do try and give people a certain level of information to help them understand what is potentially the right product or solution for them, whether they\u2019re a homeowner, a contractor or a landscape architect because all those groups are typically looking for something a bit different.<\/p> <p>Some of the key metrics that we find important and we track are our users.<\/p> <p>We\u2019re currently seeing on a monthly basis between 4,000 and 5,000 users and new users per month, which is great.<\/p> <p>I think only two and a half years ago, our users were anywhere between 500 and a thousand per month.\u00a0<\/p> <p>In the last two years and specifically in the last 12 months, we\u2019re four to five times the users per month, what we were previously seeing.<\/p> <p>Our sessions have gone right up, we\u2019re often in excess of 20,000 sessions in page views per month as well, which again, they were in that 3,000 to 5,000 range previously.<\/p> <p>In the last one to two years we\u2019ve seen growth between three and five times.<\/p> <p>One thing that we started to pay attention to was where people were actually going on the site, tracking downloads so it gives us feedback on documentation, e.g. which is the most popular. This gives us insights into the type of consumers or users that are visiting our site because there are DIY products or there are technical specs for landscape architects.<\/p> <p>Our connection through the dealer network that we\u2019ve got now is also front and centre in the website. We not only have our dealers visible and present on the site, but we track how many people are clicking on our <i>\u2018find the store\u2019<\/i> button, where people go and they find the location that\u2019s closest to them, where they can buy Romex products.<\/p> <p>We see analytics on a monthly basis and the amount of calls that we\u2019ve received has increased a lot. This has been great to see.<\/p> <p>Over the time I\u2019ve been involved the last of two and a half years it\u2019s grown, as much as, five times and that\u2019s across the board.<\/p> <p>On a personal level I had a little bit of marketing experience prior to joining Romex, but not a ton so learning on the job with this one, for sure.<\/p> <p>On my side of things, there\u2019s been huge personal growth with working with you.<\/p> <p>I don\u2019t have an internal marketing team here with specialists that I can, bounce ideas off.<\/p> <p>I say to Ashley (the COO of Romex) that often I treat you guys as my team because you\u2019re the ones that I work with all the time on this stuff.\u00a0<\/p> <p>Between yourself, Ira and Kaan you are specialists in what you do: to learn your strategies and tactics and techniques for online growth is priceless.<\/p> <p>Brand awareness has been huge for me as well. I think that real world on the job experience is, often as good as if not better than taking some, formal education, which I\u2019ve done on the side as well, and found that, useful.<\/p> <p>You\u2019ve pushed me to keep expanding and get formal education on digital, as well as learning on the job.<\/p> <p>The reports have helped me relay messages internally to our leadership and sales teams.<\/p> <p>The report takes what could be really complicated and makes it really easy for us to see internally. When I have to present on certain things I can show our team where the money\u2019s being spent, why it\u2019s been spent and the results are easy for us to see as well.<\/p> <p>It\u2019s helped us all understand the digital world quite a bit more than any of us did before.<\/p> <p>You don\u2019t have to have super specialized knowledge to read the information and understand it.<\/p> <p><b><br \/>What advice would you give?<\/b>\u00a0<\/p> <p>Go on the growth plan early.<\/p> <p>We noticed a huge difference in what happened when we went on the growth plan.<\/p> <p>You pay extra for it but since we\u2019ve gone on the growth plan, we get much more value for our time and money because of the work that you do in the background.<\/p> <p>It also validates the work \u2013 there\u2019s not that much point in me doing a ton of work and creating new material and making all these updates on my end if nobody\u2019s seeing it on the other end.<\/p> <p>What the growth plan does or has done a fantastic job of is pushing us out into places that we weren\u2019t as visible before, increasing our rankings on the Google pages, making keywords rank higher for people searching for some of our products.<\/p> <p>And our engagement and traffic through the website has increased exponentially just from being on that growth plan.<\/p> <p>I would say anybody that\u2019s serious about their digital presence and gaining new business through their website, I would commit to the growth plan and essentially get the most out of the services that you pay for.<\/p>\n<p style=\"text-align: center;\">\"North Shore Digital have elevated our company's online presence enormously since we hired them, through not only SEO but a modern website design and layout. Their constant support and timely service is something I would recommend to any business or website owner.\"<\/p>\n<img src=\"https:\/\/landscaper-marketing.ca\/wp-content\/uploads\/2022\/09\/Tom.jpeg\" title=\"Tom Kirk\" alt=\"Founder of Romex Canada\" srcset=\"https:\/\/landscaper-marketing.ca\/wp-content\/uploads\/2022\/09\/Tom.jpeg 200w, https:\/\/landscaper-marketing.ca\/wp-content\/uploads\/2022\/09\/Tom-150x150.jpeg 150w, https:\/\/landscaper-marketing.ca\/wp-content\/uploads\/2022\/09\/Tom-100x100.jpeg 100w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/> <h5> Tom Kirk <\/h5> Founder of Romex Canada","_links":{"self":[{"href":"https:\/\/landscaper-marketing.ca\/wp-json\/wp\/v2\/pages\/75"}],"collection":[{"href":"https:\/\/landscaper-marketing.ca\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/landscaper-marketing.ca\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/landscaper-marketing.ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/landscaper-marketing.ca\/wp-json\/wp\/v2\/comments?post=75"}],"version-history":[{"count":5,"href":"https:\/\/landscaper-marketing.ca\/wp-json\/wp\/v2\/pages\/75\/revisions"}],"predecessor-version":[{"id":2871,"href":"https:\/\/landscaper-marketing.ca\/wp-json\/wp\/v2\/pages\/75\/revisions\/2871"}],"wp:attachment":[{"href":"https:\/\/landscaper-marketing.ca\/wp-json\/wp\/v2\/media?parent=75"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}