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\u00a0<\/h3>\nCompany Website<\/h3>\n
Your business website is the most important part of the marketing machine. It’s the central hub of awareness, engagement and lead generation.<\/p>\n
Make sure your CTAs (your call to actions) are all prominent and visible, and people know exactly what to do when they go to your website, whether it’s to call or request a quote or apply for a job, whatever it is, you need them to.<\/p>\n
You should have a core spine of pages that you need: your home page, services, location pages, partner pages, galleries, and blogs.<\/p>\n
A typical landscaping website should have all these on there, especially things like partner pages for trusted contractors like painters, plumbers, hot tub suppliers, and all sorts of different things that are part of your ecosystem.<\/p>\n
You generate referrals and qualified leads for them. They generate referrals for you. You generate links to them and vice versa and it helps your SEO.\u00a0<\/p>\n
And then you need to just measure everything. Measure everything over time: your traffic, your engagement, your conversion rates, and then make sure you try and improve it.<\/p> <\/div>\n<\/div>\n\n
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\u00a0<\/h3>\nLead Generation<\/h3>\n
80 plus percent of your inquiries should happen on your website, but there are other places you could get inquiries from, which you should be aware of.<\/p>\n
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Direct from ads<\/strong>. People can call you directly from an ad without going to your website when they search online so you want to measure and take note of that.<\/p>\n<\/li>\n- \n
Google My Business<\/strong>. People will call or send messages or request quotes.<\/p>\n<\/li>\n- \n
Niche sites<\/strong>. You should have your sales team check these regularly. Make sure if inquiries are being sent that someone is there to respond.<\/p>\n<\/li>\n- \n
Referrals<\/strong>. People can just call you from a phone number because someone has referred you. That’s not easy to track if it’s just your central business phone number, but this all adds to your number of leads and potential revenues. You could even join a local chamber, a BNI, or start a referral program to find the best clients.<\/p>\n<\/li>\n- \n
RFPs and proposals<\/strong>. These can be more lucrative, but harder to win commercial and government contracts. You might have a sales team searching the web and local resources trying to find these opportunities. If you put in the time and effort and connect with the right people they can pay off, especially in the long run if you maintain the contract for years with a particular strata company or building.<\/p>\n<\/li>\n<\/ol>\n\u00a0<\/div> <\/div>\n<\/div>\n\n
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